One of the fastest-growing marketing platforms is mobile. According to Google, 75% of smartphone users use their phones for shopping research, but only 63% of marketers are currently using mobile advertising. If you’re not one of them, then it might be time for serious consideration because if your competitors are doing it then they could get ahead of you in more ways than just that. Here’s why small businesses (including startups) should invest in mobile marketing: For convenience and mobility – We live in a society where we like instant gratification. People want what they need or desire immediately and smartphones make this possible by always being with us. It makes sense that smartphones would play a role in our daily lives; however, many marketers (and their clients) don’t understand just how important they can be to a marketing strategy.
For time management – Marketers and small business owners alike are always busy and it’s easy to forget about campaigns or let them fall by the wayside in lieu of doing something you deem more ‘important. Mobile is so convenient and accessible that it lets you keep up with your campaigns no matter where you go or what time it is, making sure your message gets out when people want/need it most which will lead to better business results. For using analytics – Analytics play an important role in all digital marketing (and offline marketing) but traditional sites such as Facebook or Google Analytics simply aren’t enough anymore. Because mobile usage has increased drastically over the years there are now apps like Clicktale, CrazyEgg and Swrve (to name a few) that will help you to gather real-time data – not just any data; the kind of data that gives you insight into your customers’ interactions with your website. This sort of information can be used for things like optimizing site copy for conversions, gauging the effectiveness of advertisements, and even improving customer service because companies can now respond right away.
For establishing trust – We all know how much social media has taken over our lives but let’s face it…the internet is still a scary place. People are reluctant to purchase things online or give out their contact information or personal details so having a mobile presence is one way for small businesses to establish trust with potential customers/clients.
For cost-effectiveness – There are countless numbers of channels for marketing nowadays but only so many budgets to go around. With mobile, you can reach your audience without blowing the bank because it’s relatively inexpensive compared to other forms of advertising (print, radio, TV) and if you use services like Facebook or Google AdWords then most likely you won’t incur any additional charges since they’re free to join with paid options for more extensive features.
For ease of use – Let’s face it, all business owners have enough going on to where they don’t want anything to be more complicated than it has to be. That’s why mobile makes sense because there are no software downloads or hefty manuals/guides to sift through. All you need is a smartphone and internet connection and that’s it.
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For improving customer service – One of the most important aspects of running a business is satisfying customers; this can be difficult when clients can’t make an in-person appointment or call/email whenever they want because chances are there won’t always be someone available. Mobile allows businesses to respond immediately which will be returned with an increase in customer satisfaction and loyalty.
All these reasons and more helps showcase why small businesses and startups should invest in mobile marketing…because it’s the wave of the future and big brands, such as Apple and Samsung, aren’t going anywhere anytime soon so if you want to ride that wave then don’t waste any time – do it now!